Post by account_disabled on Jan 9, 2024 8:31:01 GMT
[Expert Tips] Erica Santiago Erica Santiago Published: December 26, 2023 Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?" And it makes sense that it's top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more.
So, how can a content creator secure a collaboration with a brand? Where do you Telegram Number find these brands? And how do you know you‘re ready? Though I am a creator, I’m more of a hobbyist. So, I don't have much personal experience navigating brand deals. However, I spoke with seasoned creators within HubSpot's network with experience working with brands. Keep reading to learn everything you need to know about collaborating with brands as a creator, according to the experts. What is a brand collaboration? When should you seek brand collaborations? How to Find Brand Collaborations Download Now: 150+ Content Creation Templates [Free Kit] What is a brand collaboration? A brand collaboration is a partnership between a brand and a content creator in which both parties work together to create content that promotes the brand to the creator's followers. One of the most common types of brand collaborations, for example, is a partnership. A brand partnership is when a brand works with an influencer or creator on a joint campaign, offering, or other promotional activity.
An example of a brand partnership would be when makeup and beauty influencer Jackie Aina partnered with makeup brand Anastasia Beverly Hills to release a line of eye shadow palettes. When should you seek brand collaborations? I used to think I needed a certain number of followers or that I had to have a plethora of content before even considering working with brands. So, imagine my surprise when my YouTube channel only had about 100 followers, yet I was already getting brands and businesses in my DMs asking if I wanted to promote their products or services. It turns out it doesn't necessarily boil down to high follower counts and viral content when determining the right time to work with brands as creators. "People can monetize and start collaborating with brands as soon as they have an audience that is useful to the brand," says Scott D. Clary of the podcast Success Story.
So, how can a content creator secure a collaboration with a brand? Where do you Telegram Number find these brands? And how do you know you‘re ready? Though I am a creator, I’m more of a hobbyist. So, I don't have much personal experience navigating brand deals. However, I spoke with seasoned creators within HubSpot's network with experience working with brands. Keep reading to learn everything you need to know about collaborating with brands as a creator, according to the experts. What is a brand collaboration? When should you seek brand collaborations? How to Find Brand Collaborations Download Now: 150+ Content Creation Templates [Free Kit] What is a brand collaboration? A brand collaboration is a partnership between a brand and a content creator in which both parties work together to create content that promotes the brand to the creator's followers. One of the most common types of brand collaborations, for example, is a partnership. A brand partnership is when a brand works with an influencer or creator on a joint campaign, offering, or other promotional activity.
An example of a brand partnership would be when makeup and beauty influencer Jackie Aina partnered with makeup brand Anastasia Beverly Hills to release a line of eye shadow palettes. When should you seek brand collaborations? I used to think I needed a certain number of followers or that I had to have a plethora of content before even considering working with brands. So, imagine my surprise when my YouTube channel only had about 100 followers, yet I was already getting brands and businesses in my DMs asking if I wanted to promote their products or services. It turns out it doesn't necessarily boil down to high follower counts and viral content when determining the right time to work with brands as creators. "People can monetize and start collaborating with brands as soon as they have an audience that is useful to the brand," says Scott D. Clary of the podcast Success Story.