Post by account_disabled on Jan 9, 2024 5:27:18 GMT
X of her content agency, Quill and Craft. Consumed by the art of storytelling, Diana is on a mission to humanize brands through humor, heart, and CSR practices. When she’s not glued to her laptop, you’ll find her studying ecological restoration, mapping out hikes less-traveled or brewing herbal potions for her reluctant partner. Categories:ArticlesDigital Management and Leadership Recommended For You Toolkits: Assess Your Career: The Ultimate Toolkit eBooks: Salary Guides for Digital Marketers 2023 Toolkits:
New Employee Induction Template Articles: Why Digital Transformation is WhatsApp Number Crucial for Marketing and Sales Alignment in 2023 Articles: 8 Universities Leveraging AI to Drive Student Success Articles: Membership Holiday Update 2023 Get the latest digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo CoursesResources ArticlesBlog TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossary PrivacyTerms
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Sign In View Courses TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMore ← Back to Articles Apr 17, 2023 What is Customer-Based Brand Equity? ArticlesDigital Strategy by Digital Marketing Institute According to marketing author and professor Kevin Lane Keller, “The power of a brand lies in what consumers have learned (felt, seen, heard) about a brand – and this resides in the minds of the consumer.” To consumers, brands are more than just features of the products or services they sell. Brand adds value to a product, so it’s important to understand this value, especially from a customer perspective. Brand equity is an intangible aspect that’s created through your marketing and branding efforts. It’s the consumer’s perception of the brand, rather than the functionality of the product or service.
New Employee Induction Template Articles: Why Digital Transformation is WhatsApp Number Crucial for Marketing and Sales Alignment in 2023 Articles: 8 Universities Leveraging AI to Drive Student Success Articles: Membership Holiday Update 2023 Get the latest digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo CoursesResources ArticlesBlog TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossary PrivacyTerms
Browse our range of digital marketing courses which are designed and validated by the digital industry. View Courses Digital Marketing Institute Logo CoursesResources Keyword search...
Sign In View Courses TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMore ← Back to Articles Apr 17, 2023 What is Customer-Based Brand Equity? ArticlesDigital Strategy by Digital Marketing Institute According to marketing author and professor Kevin Lane Keller, “The power of a brand lies in what consumers have learned (felt, seen, heard) about a brand – and this resides in the minds of the consumer.” To consumers, brands are more than just features of the products or services they sell. Brand adds value to a product, so it’s important to understand this value, especially from a customer perspective. Brand equity is an intangible aspect that’s created through your marketing and branding efforts. It’s the consumer’s perception of the brand, rather than the functionality of the product or service.