Post by account_disabled on Jan 8, 2024 8:31:17 GMT
On Social Media ArticlesDigital StrategyDigital Management and Leadership Written by Clodagh O’Brien There has been an awakening among consumers when it comes to purchasing products and services. Customers now actively seek out brands that support the causes they believe in and take an active role in driving societal or environmental change. This is the reason companies need to invest in Corporate Social Responsibility (CSR). It not only drives people to connect with their brand but helps create a competitive advantage in the marketplace. With over 4.2 billion users worldwide (projected to grow to 6 billion by 2027 according to Statista), social media is an effective platform to promote and engage people in CSR efforts.
In this guide, we’ll help you promote your CSR programs and efforts on social media to boost engagement, expand Phone Number reach, and empower your customers. 1) Encourage action and reaction Promoting your CSR programs on social media channels is a great way to let the public know what you stand for. However, it’s not enough to just post and leave. You need to engage with your social media followers and encourage them to take action, or at least have a reaction. For example, if you post about a new initiative to reduce your company’s carbon footprint - prompt engagement. Ask what other suggestions people have to expand the program or invite followers to a webinar on sustainability. Take ECOS, an eco-cleaning product company that focuses on sustainability and the environment.
This Instagram carousel they made incites people to try out sustainable coffee swaps. It’s not only interactive, in asking people to swipe, but offers simple and actionable advice to protect the environment. ECOS Instagram ECOS Instagram Read more about the amazing influencer-led viral success of #TeamTrees “70% of consumers want to know what the brands they support are doing to address social and environmental issues and 46% pay close attention to a brand’s social responsibility efforts when they buy a product” Markstein & Certus Insights 2) Be consistent but not overbearing It’s important to keep a focus on your CSR commitments, but don’t flood your social media feeds with just that type of content. It may come across as salesy, pushy, or overbearing to a prospect or customer. However, if you say too little it may seem like you don’t care about your commitments.
In this guide, we’ll help you promote your CSR programs and efforts on social media to boost engagement, expand Phone Number reach, and empower your customers. 1) Encourage action and reaction Promoting your CSR programs on social media channels is a great way to let the public know what you stand for. However, it’s not enough to just post and leave. You need to engage with your social media followers and encourage them to take action, or at least have a reaction. For example, if you post about a new initiative to reduce your company’s carbon footprint - prompt engagement. Ask what other suggestions people have to expand the program or invite followers to a webinar on sustainability. Take ECOS, an eco-cleaning product company that focuses on sustainability and the environment.
This Instagram carousel they made incites people to try out sustainable coffee swaps. It’s not only interactive, in asking people to swipe, but offers simple and actionable advice to protect the environment. ECOS Instagram ECOS Instagram Read more about the amazing influencer-led viral success of #TeamTrees “70% of consumers want to know what the brands they support are doing to address social and environmental issues and 46% pay close attention to a brand’s social responsibility efforts when they buy a product” Markstein & Certus Insights 2) Be consistent but not overbearing It’s important to keep a focus on your CSR commitments, but don’t flood your social media feeds with just that type of content. It may come across as salesy, pushy, or overbearing to a prospect or customer. However, if you say too little it may seem like you don’t care about your commitments.